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Yichen Ma

Hi! 👋 I’m Yichen Ma, a senior at Parsons School of Design majoring in Strategic Design and Management with a minor in Photography. I am passionate about building meaningful brands through strategy, storytelling, and design. My interests lie at the intersection of brand strategy, marketing, and consumer insights.      

I have worked on projects involving brand strategy, market research, trend forecasting, merchandising, data analytics, and data visualization. I enjoy identifying consumer needs, turning insights into practical strategies 📈, and communicating ideas through visual narratives. Beyond this, I have a strong passion for photography, graphic design, and content creation. I believe thoughtful design has the power to shape how people experience brands, products, and spaces.       

I am particularly interested in opportunities in the entertainment, fashion, luxury, and lifestyle sectors, where I can contribute to creating brand stories that resonate with people. 💕      

Skill: Microsoft Office / Google Workspace / Adobe Photoshop / Adobe InDesign / Adobe Illustrator / Adobe Lightroom / TouchDesigner / Figma / Python / Tableau / HTML